Startup Idea

You are launched is working with Accelerators, VCs, and Startups since 2016. Software development is the basics. Major part of the teammates have come from this direction. Such a symbiosis of experience and expertise allows us to solve startup issues.

Product / Market Fit

Product/Market Fit means owing the product that satisfies the market. In other words, owing the desired product. There are 5 stages that any Startup needs to go through:

  1. Empathy
  2. Stickiness
  3. Virality
  4. Revenue
  5. Scale

Sure, the majority of start-ups are ignoring this. But to override startups who are in 99.7% zone you can scale your product only in the last 2 stages.

A graph illustrating the progression of a product's journey to success, showing stages from Empathy, Stickiness, Virality, Revenue, to Scale over time. The curve starts flat, representing the initial stages of understanding the market, then gradually rises, indicating growth as the product gains traction and improves fit with the market. A dashed line marks the transition between launching the product and refining it for better market alignment.

Lets deep into every stage of your future product lifecycle:

  • EmpathyI’ve found a real need in an attainable market. My product satisfied the market. What is more, I know how to solve the problem to adopt users and make them pay.
  • StickinessI’ve developed the product that makes users be after it.
  • ViralityMy user database is growing organically and in vitro.
  • RevenueMy viable business can grow in a healthy ecosystem with the right margins.
  • ScaleNow I can think about the exit with comfortable terms for me.

According to Steve Blank, the first three stages are the most important part for startups. He calls them “Customer Development”.

A graph depicting the trajectory of product and customer development, moving from initial idea launch through stages of Empathy, Stickiness, Virality, Revenue, and Scale. Key points are marked: "Idea Launching Starts Here" at the beginning, "Clones Start to Appear Here" mid-way, and "Scale Operations & Marketing" past the dashed line where the curve rises steeply, representing significant market traction.

Probably, you have heard successful techniques and patterns such as:

  • Funnels
  • A/B Testing
  • SMM & Referral Optimisation

All of them are about optimisation and not innovation. That’s the main reason why we are not suggesting to work on scaling. You need to:

  • Connect analytics
  • Review customers behaviour
  • Try new approaches.

In this case, your startup will have success. Like some we are highlighting in

idea.blogLinkidea.blogLinkOurA graph showcasing the startup journey, labeled along the bottom axis with stages: Empathy, Stickiness, Virality, Revenue, and Scale. Annotations include "83% of all Startups in the world are here" during the early stages, and "Analytics data allows to get here" at the later Scale phase, marked by a steep rise in traction past the dashed line.