Scaling Stage

We are working with startups for more than 7 years and know what “budgeting” means for you. That’s why we are not suggesting work on any extra feature till this stage. Once you are here, you need to concentrate on the next KPIs:

Customer KPI’s

Every startup would have its KPI metrics. Below, you can find some that you would need on the customer’s side to get to the scaling stage.

  • person symbol. human icon

    Customer
    Acquisition
    Cost (CAC)

    The most important KPI. We will review in details

    • Blended CAC;
    • Paid CAC.

    With these 2 variables, you would be able to see the pricing of attracting customers

  • MAU. calendar icon

    Monthly Active
    Users (MAU)

    The increase of MAU can be:

    • Product Update;
    • Re-activation of email Marketing or Push Notifications;
    • New Marketing Campaign.

    Keep your strategy fresh and mix all that to make your MAU grow on a monthly basis.

  • money bag icon

    Customer
    Lifetime
    Value (LTV)

    Sort out the money each customer can spend during their lifetime in your app. We will take into account both: Historical LTV and Predictive LTV to see where we need to move

  • growing table bar chart

    Customer
    Churn
    Rate (CCR)

    It is as simple as snow. That’s your time frame to attract new users.
    And sure, our aim should be to increase the CCR.

Revenue KPI’s

Nearly as any business, Revenue KPIs are the main topic for Investors. Here are the main points you would need to target to make your investors happy.

  • ARPU. grey coin usd

    Average Revenue
    per User (ARPU & ARPPU)

    Your ARPU will dictate your growth strategy in many ways.
    So, with low ARPU, you won’t be able to scale, and it is better to target on re-working your customer persona.

  • graph

    Revenue
    Churn
    Rate

    The main here is to segment numbers based on reasons, so it would be much easier to deal with the Product-Market Fit of your startup.

  • growth. rocket.

    Revenue
    Growth
    Rate

    The success of your business would be here. Simply, comparing your previous month with the current.

  • MRR. graph with time

    Monthly Recurring
    Revenue (MRR)

    That’s a number your investors will be waiting to grow with time, and sure in a long run, that’s the aim of any business.

Launched Startups

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Name

  • FoodFuels

    FoodFuels is all about changing the game and rewriting everything you thought about healthy eating, meal plans, and live support. Our program focuses on eating real food from every food group — a principle that brings incredible results.

    The system is all about:

    • Real coaches;
    • 24/7 support;
    • Personalized Meal Plan;
    • Simple & home made recipes.
    View Details
  • Ecorial

    Ecorial® is the first and only global community focused on honoring and memorializing our loved ones when their ashes are scattered, placed, or buried in nature. Ecorial® makes it simple and easy for family and friends to permanently record the time, date, and GPS coordinates of any final resting place outdoors, whether it’s in the mountains, a forest, an ocean, a yard…anywhere.

    View Details
  • YogiBirth

    Created by midwife and pregnancy yoga teacher - Laura Myers - YogiBirth combines pregnancy yoga, meditation and childbirth education into a ‘stretch-&-learn’ pregnancy yoga programme.

    Classes are tailored to your trimester and designed to support your mental, physical and emotional wellbeing throughout pregnancy.

    View Details
  • Arkuri

    ARKURI marks the beginning of a new era in transport safety. An innovative locking mechanism, sophisticated software, latest communication technology, state-of-the-art materials and revolutionary design - resulting in a product that meets the highest security standards and gives you total peace of mind.

  • Toolsy

    Toolsy is a peer-to-peer marketplace where you can rent any tools and equipment you need whenever you need it.

    Connecting equipment owners and construction's entrepreneurs, Toolsy is the fastest growing Tool and equipment renting app in North America.

    We have made renting easy and effortless!

  • Librarius

    Librarius is a modern library in your smartphone with the ability to rent and buy books, as well as read thousands for free. Online and offline!

    Novels and non-fiction bestsellers, world classics and children's books, motivational literature - all in one mobile application. Use the digital library, which is always at hand.

    Read anywhere, anytime.

  • FLY Concierge

    A simple guide to a complex city.
    Find the coolest restaurants, bars and attractions with one touch.
    FLY Concierge makes tourists feel like locals and locals feel like insiders.

    • Experience VIP Access
    • Exclusive Perks
    • Complimentary Drinks
    • Dining Discounts at Elite NYC Venues
  • CTRL Money

    We are on a mission to make personal finance accessible to everyone.

    Ctrl.Money is fully automative tool to sort out all your expenses in one place.

    See all of your accounts, incomes, bills, subscriptions, projects, payments... in one place

  • Celebrity NDA

    Celebrity NDA™ is the future of privacy on your mobile phone! It is impossible to keep your interactions private in today’s era, so we created Celebrity NDA for high profiles professionals with a person’s right to privacy in mind.
    Our technology allows users to populate a Non-Disclosure Agreement fully legal in all 50 states with electronic signatures. Our NDAs includes a confidentiality agreement and an ADR clause to keep you secure at all times.

  • Breverie

    Breverie is all about you and your journey. It is on a mission to empower girls and women around the world to achieve their dreams. It can help uncover this magic power and to equip you with the tools you need in order to succeed on your journey.

    You have your own starting point and your own definition of happiness. You will face your own challenges along the way. All of this makes your journey one of a kind.

    View Details
  • Skill App

    Skill app makes code learning easy. Our powerful Integrated Development and Learning Environment ( IDLE ) lets you learn - by - doing and get feedback on key concepts immediately.

    Get started with coding fundamentals and problem - solving today.

  • Wayme

    Wayme is based on Augmented Audio Reality — technology that makes you feel like someone is guiding you through the city while sharing their personal stories along the way. A wayme walk is full of sound effects, ambient, jokes, and personal stories that immerse you deep in the story and make you feel like an old friend is taking you on a personal tour.

  • Chatsumer

    The app that gives you access to high street stores, products, and promotions with just a few clicks.

    Chatsumer is an easy-to-use instant messaging app that connects you with local retailers and lets you talk directly to them, one-on-one.

    It’s the quickest, easiest way to shop the high street.

    View Details
  • Walky Fit

    TRACK ACTIVITY: Accurately record your steps and distance when you carry your phone. For all-day tracking of stats.

    STAY MOTIVATED: Get a nudge in the right direction with notifications when you’re reaching a goal or have already met one.

    FRIEND LOCATOR: The app enables GPS location tracking between all the community users in a private network. Easily contact an endless number of friends or family members and start tracking.

  • VPN Zone

    In the world of hundreds VPN apps, we developed the greatest VPN so far that provides with:

    1. No registration or configuration required.
    2. Access to 70 + locations worldwide;
    3. 400 + high-speed VPN servers;
    4. AES-256 Encryption Protocol;
    5. zero logs policy;
    6. Unlimited traffic;
    7. 24/7 customer support provided.
    View Details
  • Sahmik

    Sahmik is the go-to app for financial information!

    Finally, a modern, user friendly mobile app that allows you to follow your investments with a centralized in-depth metrics and insights. We take pride in our data accuracy; we provide corporate actions, and financial data directly from their source, instead of unreliable third-party providers.

    Our industry news feed ensures that you stay current with the latest articles, corporate updates, and personalized price alerts.

  • Youmari

    YouMari - is the ONLY self-treatment, clinical quality system in the world developed based on the industry's most effective provider-applied care models.

    Get your personal treatment program!

    Use the 3D model in our Symptom Checker to mark the problem areas. Answer the questions from virtual assistant YouMari and get your personal treatment program

Statistics

  • Goal Achieving Rate

    79.5 %

    Subscribed Users

    1.3k/ month

    Average revenue

    $2m / year

    From MVP to Profit

    in 1 year

  • Average Engaging Time

    4m 58sec

    Active Users

    1.4k / day

    Conversion rate

    21.8 %

    From MVP to profit

    in 1 year

  • Average Revenue

    14k+ /month

    Unique Users

    13.5k / month

    Featured on

    AppStore

    Created

    the first ever pregnancy yoga community in Australia

  • Unique

    Hardware SmartLock controlled by phone's BLE

    Developed

    in collaboration with Israel - Austrian company

    Raised

    undisclosed

    Unique Users

    undisclosed

  • Achievement

    The first Machinery renting marketplace in Canada

    Unique Users

    undisclosed

    Raised

    undisclosed

    Average Revenue

    undisclosed

  • Raised Grants

    3

    Unique users

    20k / month

    Achievement

    The most secured e - book reader on the market

    Achievement

    The first ever digital Ukrainian e - books

  • Assigned businesses

    441 Restaurant

    Unique

    smart AI system

    Raised Grants

    1

    Unique users

    2.5k / month

  • Achievement

    First ever fully automated budgeting app

    Unique

    Machine Learning matching system

    Complicated

    integration with OpenBank API

    Raised

    undisclosed

  • Achievement

    First ever fully legally protected digital NDAs

    Unique

    video signing proofs

    Revenue

    Over $5k in the first week

    Engaging Rate

    45.31 %

  • Conversion rate

    23.11%

    MVP Development Timeline

    6 months

    Raised

    Undisclosed

  • Engaging rate

    Undisclosed

    Raised

    Undisclosed

    Unique users

    Undisclosed

  • Engaging rate

    41.78 %

    Average Engaging Time

    17m 31sec

    Created

    34 tours in 13 cities

    Unique users

    2.5k / month

  • Raised Grants

    Undisclosed

    MVP development timeline

    5 months

    Connected

    1321 merchants

  • CryptoCurency Rise

    +34 %

    MVP development timeline

    4 months

    Engaging rate

    36.11 %

    Development timeline

    8 months

  • Average time spent

    24 min / day

    Unique users

    Undisclosed

    Conversion rate

    18.7 %

    MVP development timeline

    4 months

  • Engaging rate

    Undisclosed

    Unique users

    Undisclosed

    MVP development timeline

    4 months

    Developed in Association

    with OAE - based company

  • Unique

    AI for symptom detection

    Engaging rate

    Undisclosed

    Unique users

    Undisclosed

    Development timeline

    7 months

As a rule, the scaling stage includes

arrow like a rocket. arrow flies. scaling stage
  1. Extra Features;
    The best option to sort out features you need to have in is user-driven choices. This could be a/b testing, voting-based features, and so on.
  2. Extra Platforms;
    As a rule, successful startups are launching a single platform for the MVP stage. Once it is launched, validated, and tested they are scaling to other platforms. That could be alternative mobile platform, web platform, SmartWatches, SmartTV and so on.
  3. Extra Markets;
    Here we can have a wide range of options. The great sample here could be Uber. Once they got success on own market, they moved to other markets with UberEats, Uber Freight & Uber Delievery.

The main point with any approach is to remember about analytics. You need to know your user better than they are. Sure, the majority of your analytics needs to be hidden to keep users using your app. But that’s life if you are after success.

  • iOS Development

    Quite often scaling takes less than MVP development, as you already have UI/UX Design, Server Side, API layer, and Admin Panel ready. So, everything that you need is to replicate the features.

    But this stage also requires sorting our analytics in more detail. Add new Events into the app, add more A/B testing stages, and so on.

    Read more
  • Android Development

    There are a couple of options how you can move with scaling to the Android platform:

    • copy the design of the iOS app;
    • redo design based on Android guidelines.

    But the majority of apps are not splitting design fully based on platform guidelines. As a rule, you would have just Mobile Design, Web Design, & Web Responsive Design of your product.

    Read more
  • Web Development

    Sure, any platform should be based on analytics, and as the tendency shows Web apps becoming less and less popular.
    Nevertheless, even if a web platform that’s 10% of your targeting audience in terms of scaling it is worth the work.

    P.S. Analytics is more powerful on web - Nearly everthing is possible there 😈

    Read more

How much does it cost?

We know what does it mean to be an entrepreneur. We are in contact with Y-Combinator, Decelera, and R3 accelerators and Investors. That's why we have a deep understanding of startup costs. Here you can find all the calculators your startup might ever need. Feel free to check any you need. p.s. we don’t need your email to share the value!

Need more
information?

We are pleased to answer any questions. You are Launched team at your service. Feel free to book a call with our founder.

Relevant Tips & Tricks

For the last 5+ years, we’ve sorted out the most common topics and issues that any startup face. Based on this, we are pleased to share some cornerstone topics with you. p.s. don’t forget to subscribe and receive new topics.

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