Scaling Stage
We are working with startups for more than 7 years and know what “budgeting” means for you. That’s why we are not suggesting work on any extra feature till this stage. Once you are here, you need to concentrate on the next KPIs:
Customer KPI’s
Every startup would have its KPI metrics. Below, you can find some that you would need on the customer’s side to get to the scaling stage.
Customer Acquisition
Cost (CAC)The most important KPI. We will review in details:
- Blended CAC;
- Paid CAC.
With these 2 variables, you would be able to see the pricing of attracting customers
Monthly Active
Users (MAU)The increase of MAU can be:
- Product Update;
- Re-activation of email Marketing or Push Notifications;
- New Marketing Campaign.
Keep your strategy fresh and mix all that to make your MAU grow on a monthly basis.
Customer Lifetime
Value (LTV)Sort out the money each customer can spend during their lifetime in your app. We will take into account both: Historical LTV and Predictive LTV to see where we need to move
Customer Churn
Rate (CCR)It is as simple as snow. That’s your time frame to attract new users. And sure, our aim should be to increase the CCR.
Revenue KPI’s
Nearly as any business, Revenue KPIs are the main topic for Investors. Here are the main points you would need to target to make your investors happy.
Average Revenue
per User (ARPU & ARPPU)Your ARPU will dictate your growth strategy in many ways. So, with low ARPU, you won’t be able to scale, and it is better to target on re-working your customer persona.
Revenue Churn
RateThe main here is to segment numbers based on reasons, so it would be much easier to deal with the Product-Market Fit of your startup.
Revenue Growth
RateThe success of your business would be here. Simply, comparing your previous month with the current.
Monthly Recurring
Revenue (MRR)That’s a number your investors will be waiting to grow with time, and sure in a long run, that’s the aim of any business.
Our awesome cases
As a rule, the scaling stage includes
- Extra Features;
The best option to sort out features you need to have in is user-driven choices. This could be a/b testing, voting-based features, and so on. - Extra Platforms;
As a rule, successful startups are launching a single platform for the Custom MVP Stage. Once the Custom MVP App is developed, validated, and tested startups are deciding to scale on other platforms. That could be an alternative mobile or web platform, SmartWatches, SmartTV, adding IoT, etc. - Extra Markets;
Here we can have a wide range of options. The great sample here could be Uber. Once they got success in their market with their own Custom MVP mobile app, they moved to other markets with Uber Eats, Uber Freight & Uber Delivery.
The main point with any approach is to remember about analytics. You need to know your user better than they are. Sure, the majority of your analytics needs to be hidden to keep users using your app. But that’s life if you are after success.
- Read more Read more about iOS Development
iOS Development
As a rule, the Scaling Stage takes less than Custom MVP App Development in terms of development timeframe, as you already have UI/UX Design, Server Side, API layer, and Admin Panel ready. So, everything that you need is to replicate the features.
But this stage also requires sorting our analytics in more detail. Add new Events to the app, add more A/B testing stages, and so on.
- Read more Read more about Android Development
Android Development
There are a couple of options for how you can move with scaling of your Custom MVP app to the Android platform:
- copy the design of the iOS app;
- redo design based on Android guidelines.
Originally, the majority of apps are not splitting the design based on platform guidelines. As a rule, you would have just Mobile Design, Web Design, & Web Responsive Design of your product.
- Read more Read more about Web App Development
Web App Development
Any platform should have analytics and that's true. Based on market tendencies, Web apps becoming less and less popular. Based on this all websites started moving to Progressive Web Apps.
Nevertheless, even if a web platform is 10% of your targeting audience in terms of scaling it is worth the work.P.S. Analytics is more powerful on web - Nearly everything is possible there 😈
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