Scaling Stage

We are working with startups for more than 7 years and know what “budgeting” means for you. That’s why we are not suggesting work on any extra feature till this stage. Once you are here, you need to concentrate on the next KPIs:

Customer KPI’s

Every startup would have its KPI metrics. Below, you can find some that you would need on the customer’s side to get to the scaling stage.

  • A creative circular icon featuring a classical sculpture bust holding a smartphone, surrounded by notification symbols, symbolizing social media engagement and connectivity. The bright yellow background adds a vibrant and modern touch.

    Customer Acquisition
    Cost (CAC)

    The most important KPI. We will review in details:

    • Blended CAC;
    • Paid CAC.

    With these 2 variables, you would be able to see the pricing of attracting customers

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    Monthly Active
    Users (MAU)

    The increase of MAU can be:

    • Product Update;
    • Re-activation of email Marketing or Push Notifications;
    • New Marketing Campaign.

    Keep your strategy fresh and mix all that to make your MAU grow on a monthly basis.

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    Customer Lifetime
    Value (LTV)

    Sort out the money each customer can spend during their lifetime in your Custom mobile app. We will take into account both: Historical LTV and Predictive LTV to see where we need to move with your Custom MVP app.

  • A circular icon with a yellow background featuring a light bulb containing a colorful bar chart with an upward trend, symbolizing ideas, innovation, and business growth.

    Customer Churn
    Rate (CCR)

    It is as simple as snow. That’s your time frame to attract new users to your Custom MVP app. Our main aim here is to increase the Customer Churn Rate in your Custom Mobile app.

Revenue KPI’s

Nearly as any business, Revenue KPIs are the main topic for Investors. Here are the main points you would need to target to make your investors happy.

  • A circular icon with a yellow background featuring a hand holding a magnifying glass inspecting coins, symbolizing financial analysis, scrutiny, and monetary insights.

    Average Revenue
    per User (ARPU & ARPPU)

    The ARPU in your Custom MVP app will dictate your growth strategy in many ways. For example, with low ARPU, you won’t be able to scale, and it is better to target on re-working your customer persona.
    Your ARPU will dictate your growth strategy in many ways.

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    Revenue Churn
    Rate

    The main point in Revenue Churn Rate is to segment numbers based on reasons. In this case, it would be much easier to deal with the Product-Market Fit of your Custom MVP app.

  • A circular icon with a yellow background featuring a space shuttle launching upward, surrounded by star graphics, symbolizing innovation, ambition, and the launch of new projects or ideas.

    Revenue Growth
    Rate

    The success of your startup is here. Simply, compare the numbers in your Custom MVP app for the previous month with the current one.

  • A circular icon with a yellow background displaying a blue calendar with an upward green arrow, symbolizing growth and planning. A hand points towards the calendar, emphasizing organization and strategic development.

    Monthly Recurring
    Revenue (MRR)

    This is another variable your investors will be checking monthly in your startup. These numbers would allow you to detect your actions and their impact. And sure, the growth of these numbers is the aim of any Custom MVP app.

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Our awesome cases

Librarius book marketplace app developed for web, iOS, and Android platforms. background. mobile.

Librarius

Librarius is a modern library in your smartphone with the ability to rent and buy...Read moreRead more about librarius.title

Librarius book marketplace app developed for web, iOS, and Android platforms. mobile.

Daily Active Users

4.3k/day

MVP Development

5 months

Partnership

48+ months

Team Members

14

Check case study

As a rule, the scaling stage includes

A collage-style visual representing the scaling stage of a business. A man climbs a bar graph with green bars symbolizing growth. A red rocket indicates rapid expansion, while hands holding cash and a tall building symbolize financial success and urban development. A megaphone in the background emphasizes communication and scaling efforts. Green upward arrows on a yellow background further depict progress and momentum.A collage-style visual representing the scaling stage of a business. A man climbs a bar graph with green bars symbolizing growth. A red rocket indicates rapid expansion, while hands holding cash and a tall building symbolize financial success and urban development. A megaphone in the background emphasizes communication and scaling efforts. Green upward arrows on a yellow background further depict progress and momentum.
  1. Extra Features;
    The best option to sort out features you need to have in is user-driven choices. This could be a/b testing, voting-based features, and so on.
  2. Extra Platforms;
    As a rule, successful startups are launching a single platform for the Custom MVP Stage. Once the Custom MVP App is developed, validated, and tested startups are deciding to scale on other platforms. That could be an alternative mobile or web platform, SmartWatches, SmartTV, adding IoT, etc.
  3. Extra Markets;
    Here we can have a wide range of options. The great sample here could be Uber. Once they got success in their market with their own Custom MVP mobile app, they moved to other markets with Uber Eats, Uber Freight & Uber Delivery.

    The main point with any approach is to remember about analytics. You need to know your user better than they are. Sure, the majority of your analytics needs to be hidden to keep users using your app. But that’s life if you are after success.

  • As a rule, the Scaling Stage takes less than Custom MVP App Development in terms of development timeframe, as you already have UI/UX Design, Server Side, API layer, and Admin Panel ready. So, everything that you need is to replicate the features.

    But this stage also requires sorting our analytics in more detail. Add new Events to the app, add more A/B testing stages, and so on.

    Read more iOS DevelopmentRead more about iOS Development

  • There are a couple of options for how you can move with scaling of your Custom MVP app to the Android platform:

    • copy the design of the iOS app;
    • redo design based on Android guidelines.

    Originally, the majority of apps are not splitting the design based on platform guidelines. As a rule, you would have just Mobile Design, Web Design, & Web Responsive Design of your product.

    Read more Android DevelopmentRead more about Android Development

  • Any platform should have analytics and that's true. Based on market tendencies, Web apps becoming less and less popular. Based on this all websites started moving to Progressive Web Apps.
    Nevertheless, even if a web platform is 10% of your targeting audience in terms of scaling it is worth the work.

    P.S. Analytics is more powerful on web - Nearly everything is possible there 😈

    Read more Web App DevelopmentRead more about Web App Development
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A simple calendar page for the month of June, clipped with gold and black binder clips, showcasing a clean and minimalist aestheticA simple calendar page for the month of June, clipped with gold and black binder clips, showcasing a clean and minimalist aestheticA simple calendar page for the month of June, clipped with gold and black binder clips, showcasing a clean and minimalist aesthetic

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