Scaling Stage
We are suggesting this stage only if you already have Custom MVP App. This stage goes only when you found the niche and the audience. Once you are here, you need to concentrate on the next KPIs:
Customer KPI’s
While working on its Custom MVP app, every startup would have its KPI metrics. Below, you can find some that you would need to take into account on the customer’s side to get to the scaling stage.
Customer
Acquisition
Cost (CAC)The most important KPI for any startup that has its Custom MVP app developed consists of:
- Blended CAC;
- Paid CAC.
With these 2 variables, you would be able to see the pricing of attractingcustomers to your Custom MVP app while scaling.
Monthly Active
Users (MAU)The increase of MAU can be:
- Product Update;
- Re-activation of email Marketing or Push Notifications;
- New Marketing Campaign.
Keep your strategy fresh and mix all that to make your MAU grow on a monthly basis.
Customer
Lifetime
Value (LTV)Sort out the money each customer can spend during their lifetime in your Custom mobile app. We will take into account both: Historical LTV and Predictive LTV to see where we need to move with your Custom MVP app
Customer
Churn
Rate (CCR)It is as simple as snow. That’s your time frame to attract new users to your Custom MVP app. Our main aim here is to increase the Customer Churn Rate in your Custom Mobile app.
Revenue KPI’s
Nearly like in any business, Revenue KPIs are the main topic for Investors. Here are the main points you would need to target in your Custom MVP app to make your investors happy.
Average Revenue
per User (ARPU & ARPPU)The ARPU in your Custom MVP app will dictate your growth strategy in many ways. For example, with low ARPU, you won’t be able to scale, and it is better to target on re-working your customer persona.
Your ARPU will dictate your growth strategy in many ways.
Revenue
Churn
RateThe main point in Revenue Churn Rate is to segment numbers based on reasons. In this case, it would be much easier to deal with the Product-Market Fit of your Custom MVP app.
Revenue
Growth
RateThe success of your startup is here. Simply, compare the numbers in your Custom MVP app for the previous month with the current one.
Monthly Recurring
Revenue (MRR)This is another variable your investors will be checking monthly in your startup. These numbers would allow you to detect your actions and their impact. And sure, the growth of these numbers is the aim of any Custom MVP app.
Launched Startups
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Name
FoodFuels
View DetailsFoodFuels is all about changing the game and rewriting everything you thought about healthy eating, meal plans, and live support.
The system is all about:
- Real coaches;
- 24/7 support;
- Personalized Meal Plan;
- Simple & home made recipes.
We path through the UI/UX Design Stage, and Custom MVP app Development, and now it is in Scaling Stage with FoodFuels.
Ecorial
View DetailsEcorial® is the first and only global community focused on honoring and memorializing our loved ones when their ashes are scattered, placed, or buried in nature. Ecorial® makes it simple and easy for family and friends to permanently record the time, date, and GPS coordinates of any final resting place outdoors, whether it’s in the mountains, a forest, an ocean, a yard…anywhere.
We path with Ecorial through the UI/UX Design Stage, and Custom MVP app Development, and now it is in Scaling Stage.
YogiBirth
View DetailsYogiBirth combines pregnancy yoga, meditation and childbirth education into a ‘stretch-&-learn’ pregnancy yoga program.
Classes are tailored to your trimester and designed to support your mental, physical and emotional well-being throughout pregnancy.
We helped YogiBirth Startup with the UI/UX Design Stage, Custom MVP app Development and get Featured on AppStore.
Arkuri
ARKURI marks the beginning of a new era in transport safety. An innovative locking mechanism, sophisticated software, latest communication technology, state-of-the-art materials and revolutionary design - resulting in a product that meets the highest security standards and gives you total peace of mind.
We helped Arkuri with Custom IoT app development. Now, it is on Manufacture stage.
Toolsy
Toolsy is a peer-to-peer marketplace where you can rent any tools and equipment you need whenever you need it.
Connecting equipment owners and construction's entrepreneurs, Toolsy is the fastest-growing Startup in North America.
We helped Toolsy with Custom Marketplace Mpp development for iOS and Android platforms. Unfortunately, negotiation with enterprise businesses takes more time than we expected, that's why the app is finished far before release.
Librarius
The Librarius is a modern library in your smartphone with the ability to rent and buy books, as well as read thousands for free. Online and offline!
Novels and non-fiction bestsellers, world classics and children's books, motivational literature - all in one mobile application.
We've started our cooperation with the UI/UX design of the Librarius app. Later on, moved to Custom MVP App development, and now, we are working on Scaling the system.
FLY Concierge
A simple guide to a complex city.
Find the coolest restaurants, bars and attractions with one touch.
FLY Concierge makes tourists feel like locals and locals feel like insiders.We helped FLY Concierge Startup with the UI/UX Design Stage and Custom MVP app Development of the iOS app. Now, the owner is in the negotiation stage with businesses.
CTRL Money
We are on a mission to make personal finance accessible to everyone.
Ctrl.Money is a fully automated tool to sort out all your expenses in one place.
We helped Ctrl.Money startup with a custom MVP app development and synched the system with Open Bank API and Machine Learning Modules. Now, we are on the closed Alpha Stage.
Celebrity NDA
Celebrity NDA™ is the future of privacy on your mobile phone!
Our technology allows users to populate a Non-Disclosure Agreement fully legal in all 50 states with electronic signatures. Our NDAs include a confidentiality agreement and an ADR clause to keep you secure at all times.
We helped Celebrity NDA Startup with UI/UX Design and Custom iOS app development. Later, we moved to one more app: CNDA: Event.
Breverie
Breverie is all about you and your journey. It is on a mission to empower girls and women around the world to achieve their dreams.
You have your starting point and your definition of happiness. You will face your challenges along the way. All of this makes your journey one of a kind.We've helped Breverie with Custom MVP app development for Lifestyle Startups and now get to the A/B testing stage.
View DetailsSkill App
Skill app makes code learning easy. Our powerful Integrated Development and Learning Environment ( IDLE ) lets you learn - by - doing and get feedback on key concepts immediately.
Get started with coding fundamentals and problem-solving today.
We helped Skill app Startup with UI/UX design and Custom MVP app development. Now, we are populating Data Base with lessons, and "teaching" our IDLE system.
Wayme
Wayme is based on Augmented Audio Reality — technology that makes you feel like someone is guiding you through the city while sharing their personal stories along the way. A wayme walk is full of sound effects, ambient, jokes, and personal stories that immerse you deep in the story and make you feel like an old friend is taking you on a personal tour.
Wayme Startup got from us UI/UX Design, Custom iOS app development and Custom Android app development services. Now, it is in the A/B testing Stage.
Chatsumer
The app gives you access to high-street stores, products, and promotions with just a few clicks.
Chatsumer is an easy-to-use instant messaging app that connects you with local retailers and lets you talk directly to them, one-on-one.
We helped Chatsumer startup with UI/UX design, Custom MVP app development for marketplaces and are fully in the A/B testing stage now.
View DetailsWalky Fit
TRACK ACTIVITY: Accurately record your steps and distance when you carry your phone. For all-day tracking of stats.
STAY MOTIVATED: Get a nudge in the right direction with notifications when you’re reaching a goal or have already met one.
FRIEND LOCATOR: The app enables GPS location tracking between all the community users in a private network. Easily contact an endless number of friends or family members and start tracking.
VPN Zone
View DetailsIn the world of hundreds VPN apps, we developed the greatest VPN so far that provides with:
- No registration or configuration required.
- Access to 70 + locations worldwide;
- 400 + high-speed VPN servers;
- AES-256 Encryption Protocol;
- zero logs policy;
- Unlimited traffic;
- 24/7 customer support provided.
Sahmik
Sahmik is the go-to app for financial information!
Finally, a modern, user friendly mobile app that allows you to follow your investments with a centralized in-depth metrics and insights. We take pride in our data accuracy; we provide corporate actions, and financial data directly from their source, instead of unreliable third-party providers.
Our industry news feed ensures that you stay current with the latest articles, corporate updates, and personalized price alerts.
Youmari
YouMari - is the ONLY self-treatment, clinical quality system in the world developed based on the industry's most effective provider-applied care models.
Get your personal treatment program!
Use the 3D model in our Symptom Checker to mark the problem areas. Answer the questions from virtual assistant YouMari and get your personal treatment program
Statistics
Goal Achieving Rate
79.5 %
Subscribed Users
1.3k/ month
Average revenue
$2m / year
From MVP to Profit
in 1 year
Average Engaging Time
4m 58sec
Active Users
1.4k / day
Conversion rate
21.8 %
From MVP to profit
in 1 year
Average Revenue
14k+ /month
Unique Users
13.5k / month
Featured on
AppStore
Created
the first ever pregnancy yoga community in Australia
Unique
Hardware SmartLock controlled by phone's BLE
Developed
in collaboration with Israel - Austrian company
Raised
undisclosed
Unique Users
undisclosed
Achievement
The first Machinery renting marketplace in Canada
Unique Users
undisclosed
Raised
undisclosed
Average Revenue
undisclosed
Raised Grants
3
Unique users
20k / month
Achievement
The most secured e - book reader on the market
Achievement
The first ever digital Ukrainian e - books
Assigned businesses
441 Restaurant
Unique
smart AI system
Raised Grants
1
Unique users
2.5k / month
Achievement
First ever fully automated budgeting app
Unique
Machine Learning matching system
Complicated
integration with OpenBank API
Raised
undisclosed
Achievement
First ever fully legally protected digital NDAs
Unique
video signing proofs
Revenue
Over $5k in the first week
Engaging Rate
45.31 %
Conversion rate
23.11%
MVP Development Timeline
6 months
Raised
Undisclosed
Engaging rate
Undisclosed
Raised
Undisclosed
Unique users
Undisclosed
Engaging rate
41.78 %
Average Engaging Time
17m 31sec
Created
34 tours in 13 cities
Unique users
2.5k / month
Raised Grants
Undisclosed
MVP development timeline
5 months
Connected
1321 merchants
CryptoCurency Rise
+34 %
MVP development timeline
4 months
Engaging rate
36.11 %
Development timeline
8 months
Average time spent
24 min / day
Unique users
Undisclosed
Conversion rate
18.7 %
MVP development timeline
4 months
Engaging rate
Undisclosed
Unique users
Undisclosed
MVP development timeline
4 months
Developed in Association
with OAE - based company
Unique
AI for symptom detection
Engaging rate
Undisclosed
Unique users
Undisclosed
Development timeline
7 months
As a rule, the scaling stage includes
- Extra Features;
The best option to sort out features you need to have in is user-driven choices. This could be a/b testing, voting-based features, and so on. - Extra Platforms;
As a rule, successful startups are launching a single platform for the Custom MVP Stage. Once the Custom MVP App is developed, validated, and tested startups are deciding to scale on other platforms. That could be an alternative mobile or web platform, SmartWatches, SmartTV, adding IoT, etc. - Extra Markets;
Here we can have a wide range of options. The great sample here could be Uber. Once they got success in their market with their own Custom MVP mobile app, they moved to other markets with Uber Eats, Uber Freight & Uber Delivery.
The main point with any approach is to remember about analytics. You need to know your user better than they are. Sure, the majority of your analytics needs to be hidden to keep users using your app. But that’s life if you are after success.
- Read more
iOS Development
As a rule, the Scaling Stage takes less than Custom MVP App Development in terms of development timeframe, as you already have UI/UX Design, Server Side, API layer, and Admin Panel ready. So, everything that you need is to replicate the features.
But this stage also requires sorting our analytics in more detail. Add new Events to the app, add more A/B testing stages, and so on.
- Read more
Android Development
There are a couple of options for how you can move with scaling of your Custom MVP app to the Android platform:
- copy the design of the iOS app;
- redo design based on Android guidelines.
Originally, the majority of apps are not splitting the design based on platform guidelines. As a rule, you would have just Mobile Design, Web Design, & Web Responsive Design of your product.
- Read more
Web Development
Any platform should have analytics and that's true. Based on market tendencies, Web apps becoming less and less popular. Based on this all websites started moving to Progressive Web Apps.
Nevertheless, even if a web platform is 10% of your targeting audience in terms of scaling it is worth the work.P.S. Analytics is more powerful on web - Nearly everthing is possible there 😈
How much does it cost?
We know what does it mean to be an entrepreneur. We are in contact with Y-Combinator, Decelera, and R3 accelerators and Investors. That's why we have a deep understanding of startup costs. Here you can find all the calculators your startup might ever need. Feel free to check any you need. p.s. we don’t need your email to share the value!
Got a startup idea on
your mind?
We are pleased to answer any startup-related questions. You are launched team will help you with idea validation, UI/UX design services, custom MVP app development, and beyond.
Relevant Tips & Tricks
For the last 5+ years, we’ve sorted out the most common topics and issues that any startup face. Based on this, we are pleased to share some cornerstone topics with you. p.s. don’t forget to subscribe and receive new topics.
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